Let’s begin with diving into the target customer segmentation and product marketing key pointers. Target Customer Segmentation & Marketing Some of the generic pointers for product’s marketing and target customer segmentation are:- Identifying the initial customers is an auto-boost to the marketing efficiencies. If a product targets EVERYONE, in product terms it means targeting to…

Let’s begin by diving into customer segmentation. In simple terms, Customer Segmentation is defined as a bunch of people with identical motivations. To effectively build any product, one of the most crucial tasks is to identify the initial target segment, aka the group of people who has a similar problem…

Let us begin with a basic understanding of the term: Market Research. What does it mean? In simple words, an organized effort to gather information on a particular subject. The above can be easily related to a PM’s responsibilities. It is a critical part of the PM’s journey to collect…

As straight it may sound, it’s complex to cross the chasm at any stage of product growth. To cross the gap: a product manager must take a step back and think about the problem space from a new vision. …

Post-launching of a product, the adoption varies peculiarly. The unusual behaviour of the customer segment is highly dependent on their assessment process. …

These questions are a mystery question which sooner or later crossed everyone’s mind. Being part of the same tech industry for more than a decade, I cannot gauge what has changed out of the blue. Most logical reasoning tends to be a see-saw balance between the varied thoughts of the…

To build an effective feature strategy: the essential element is to evaluate the feature value appropriately. As easy it may sound, extracting the stand-alone value of the feature is quite challenging because the overall product KPI metrics can shadow the non-valuable hidden features and vice-versa. …

It’s challenging to jump the career chart in the product management stream mainly due to the unique talent required to be a product leader who can own and influence the strategy for the future growth of the product. The type of strategy varies based on the type of product, the…

It’s been a couple of months since the pandemic started, and we are still struggling to manage our day-to-day life normalcy. One of the major impact during this pandemic was the struggle about “How to maintain a healthy work-life balance”. …