How to build Feature Strategy?

Sameeksha Arora
3 min readJun 23, 2021

To build an effective feature strategy: the essential element is to evaluate the feature value appropriately.

image source: Shopify burst photos

As easy it may sound, extracting the stand-alone value of the feature is quite challenging because the overall product KPI metrics can shadow the non-valuable hidden features and vice-versa. Some features may not directly impact the KPI of the product, hence restricts using product-level KPI to measure…

--

--