How to cross ‘The Chasm’?

As straight it may sound, it’s complex to cross the chasm at any stage of product growth. To cross the gap: a product manager must take a step back and think about the problem space from a new vision. By doing so, the product manager will be able to envision the perspective of the customer market segment.

How to open the door to new customer segment? (Image Credit: Shopify Burst Photos)

Some of the general rules of thumb are:

1. Evaluate: “How” to approach the market?