Product Adoption. Acquisition of Customer Segment.
Post-launching of a product, the adoption varies peculiarly. The unusual behaviour of the customer segment is highly dependent on their assessment process. The variety of user-base is spread all over the place, starting from people who would like to adopt early out of curiosity to the late adopters who would need some pre-existing validation to have them on board.
The graphical representation of these varieties of target audiences has described under the title “Technology Adoption Curve”.