Product Management? Market Research? Essential skill or not?

Let us begin with a basic understanding of the term: Market Research. What does it mean? In simple words, an organized effort to gather information on a particular subject.

The above can be easily related to a PM’s responsibilities.

It is a critical part of the PM’s journey to collect factual data points about the target audience behaviours, needs and wants. Before any MVP/development of the product, the idea needs market validation by conducting due diligence of customer needs to build a successful…