Sameeksha AroraMarket Research — Easy or Difficult?Essential of Market Research·2 min read·Feb 11, 2022----
Sameeksha AroraEssence of Product MarketingGlimpse of understanding of product marketing along with market segmentation.·3 min read·Feb 9, 2022----
Sameeksha Arora7 pointers to deliver the customer loved productsGuidance to deliver products loved by customers.·2 min read·Feb 7, 2022----
Sameeksha AroraProduct Management? Market Research? Essential skill or not?Let us begin with a basic understanding of the term: Market Research. What does it mean? In simple words, an organized effort to gather…·2 min read·Sep 20, 2021----
Sameeksha AroraHow to cross ‘The Chasm’?As straight it may sound, it’s complex to cross the chasm at any stage of product growth. To cross the gap: a product manager must take a…·2 min read·Jul 20, 2021----
Sameeksha AroraProduct Adoption. Acquisition of Customer Segment.Post-launching of a product, the adoption varies peculiarly. The unusual behaviour of the customer segment is highly dependent on their…·3 min read·Jul 6, 2021--1--1
Sameeksha AroraWhy title “Product Manager” is booming nowadays? What has changed?These questions are a mystery question which sooner or later crossed everyone’s mind. Being part of the same tech industry for more than a…·3 min read·Jul 4, 2021----
Sameeksha AroraHow to build Feature Strategy?To build an effective feature strategy: the essential element is to evaluate the feature value appropriately.·3 min read·Jun 23, 2021----
Sameeksha AroraWhy Product Strategy is so important for Product Leaders?It’s challenging to jump the career chart in the product management stream mainly due to the unique talent required to be a product leader…·3 min read·Jun 21, 2021----
Sameeksha AroraPersonal Story on “How to make remote work-life successful”It’s been a couple of months since the pandemic started, and we are still struggling to manage our day-to-day life normalcy. One of the…·3 min read·Jul 27, 2020----